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fkp Renovations underway

DSCN1764Every year, usually in January, I overhaul my site. I like implementing new technologies that are available so that my site can serve to show some of the possibilities in web design.

So it’s March, but that just means I have been busy!! And that is a good thing!!! Looks like this latest redesign will be up by the end of this month. I am having fun with it and look forward to unveiling the new site.

Along with the physical changes come some internal ones as well. Looking back provides an opportunity to look forward with a new perspective. I enjoy my work most days, but the times I don’t are when I haven’t created an ideal scenario for myself.

I see that I have to be more honest in my work. What that looks like is being clear on how I work best, and to communicate that. I detest rushing things anymore in life, let alone a project. I want to give everything I do my best. And being rushed by the clock is such a drag. I have long said, there are no design emergencies. Of course there are deadlines, and I’m good with that. What I’m not good with are deadlines that were set 9 months ago, and the project comes to me with 2 weeks left. What? Really? That is the kind of scenario to which I will be saying ‘no thank you’.

If you can’t say no, you can’t say yes.

What will you say no to this year? And what would you like to say yes to??

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fkp releases mini ebook on Kindle!!

I have put together a little Kindle book with the collection of work I submitted to the PaperGirl project. Get yours here!!

In a few short years since it’s inception, PaperGirl has become a worldwide happening!! If you haven’t heard about it, check it out!! If you are an artist, you may want to participate, there’s nothing else like it!!

lotsa luv,
fk

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It’s a Wrap!!

Japanese3

~2012 has been a wild ride~

This has been quite a year on so many levels. So many catastrophic events and much soul wrenching news. One can only hope and pray for the outcome to be a more unified and higher consciousness.

I am now about two thirds of the way through my one year business coaching program and it has pushed my vision to grow and given me the tools to make it happen. Everything is a work in progress and I am looking forward to 2013 to put many new services and projects in place.

2012 Recap
• began building responsive sites in January, see some of them here
• gave the first fkp telelasses: Social Media in a Nutshell and WordPress: What It is, What It Isn’t
• launched fkp facebook group
• launched 50mileRadius.org
• launched regular fkp newsletters
• spoke at 2 events regarding the importance of a unique web presence

New for 2013
maintenance programs: 3 levels to choose from to suit every budget and need level
teleclasses: 6 throughout the year beginning in February, April, June, August, October, December
• an improved and expanded design brief
• much more in progress tba!

Happy New Year to you and your success!!

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OK, so maybe this picture isn’t sexy. But what is sexy? And what does it have to do with web design?

I have been in this business long enough now to see beyond the technology and the trends, the buzzwords and the bullshit and I have seen enough ugly websites.

That’s right, I said it. Ugly websites. There is no reason for it and I’m not going to take it anymore!! Function does not have to be fugly people!!!!!!

Seriously though, I believe that each person or business owner has something unique to offer the world and that should be reflected artfully in their web presence.

Does it really have to be sexy? Yes and no. It’s all subjective of course, but jeez it couldn’t hurt could it? Now I’m not talking about using 13 year old models with heroin chic eye shadow here either. What I am talking about, is rather than vomiting up a website for the sake of having a website, take some time to really delve into who you are and how you want to present that visually and otherwise.

This is a HUGE part of what I offer my clients when we work together. What is that one thing that sets you apart from the rest? And it doesn’t have to be something groundbreaking, just that one little unique piece that only you can provide.

As the old saying goes, you only get one chance to make a first impression. In this day and age, more often than not, a potential client or customer will see you on the web before they ever meet you in person or step into your store or workshop or whatever the case may be. They may make their decision based on what they see. And I’m not talking about a picture of you, but who you are in your business and what that ‘looks’ like.

Just as you would take the time to find the right space for your storefront or office, how you decorate it, the colors you choose, all the little the choices you make. You must make the same investment in your online presence. Every step you take says something about who you are. What do you want to say? Who do you want to be? It’s risky but it could make ALL the difference!!!

We’re all players in this symphony of life and if you’re a tuba but you’re playing the part of the flute, sumpthin’ ain’t gonna be right in Rome, do you dig?

Go heavy, go with it…go…

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5 Key Considerations When Hiring a Designer

(OR “Your price seems high, why should I hire you?”)


Have you heard this one? Fast, Good or Cheap: Pick 2

Fast + Good= $$$$$
Fast & Cheap= Lousy
(Personally, will not do)
Good & Cheap= Will take a while
(it’s worked in after everything else on our plate)

It’s been said a millions times but it is true. What you get for your money with a designer can really vary. A low cost designer is not always the best pick. The old saying, ‘you get what you pay for’ certainly rings true here.

1. Reliability/Communication

I have had clients who have come to me unable to even find their previous designer!! Some have trouble getting their designer to make site updates on a timely basis for them. Some have had enormous trouble communicating with their designer. Or they are just plain unhappy with the results of a poor choice.

At least one meeting with a potential designer is important, if not in person, at least a lengthy phone conversation. Can you talk to this person? Do they listen to you? Are they credible/established? Meaning, can you at least see some legitimate prior work on their website or a portfolio link?

LuAnn is a detail-oriented Web Designer who listened to my objectives, understood my passion for fabrics and color and delivered, on a very timely basis, a very professional and happy website. Check it out – Beeworks.biz —Barbara Hanson, August 17, 2011

2. Education/Experience

I have a history with my clients and have had most of them for 5-10 years! Why is that? I continue learning about my industry constantly, so in turn I always have something new to offer my client base. I spend an enormous amount of my time and money staying on top of the latest standards and practices so that I can give my clients the best their money can buy. I am able to educate and inform them on what makes sense for their particular situation.

Does your designer have any formal education in the field? Sure, learning how to build a website is possible without going to college, but good design and an ability to provide an aesthetically pleasing AND functional site or logo comes from spending time analyzing design history and theory.

It is always a pleasure to work with LuAnn. She handles the pressure of deadlines by producing great work while maintaining a terrific sense of humor. Quite often I consult with her on “how to” software questions. —Austin Metze, Metze Publication Design, February 21, 2009

3. Results

I have had a few clients come to me needing a boost in their search engine rankings when a prior provider did not get it done. I can take a site, given a few key criteria, and change their Google site ranking within 2-4 weeks, from obscurity to page one or two, guaranteed!!!

4. The Intangibles

When you hire someone, you are investing in yourself. What are you worth? What does your business mean to you? Do you want to cheat yourself of getting the best you deserve? Hire someone low cost and get a site that screams cheap? It certainly will not help your business!! First impressions are crucial.

If you receive a high quality site, logo or promotional materials, your business will reap the rewards, not just once, but over and over again. This is part of what is built into the price of a good designer who values what they do, knows what they can deliver and is truly a professional, meaning you get everything mentioned here.

5. Trust

Lastly, what price can you put on trust? A web designer often has access to many of your passwords and accounts. It is crucial you can trust the person to whom you are handing over that kind of information!!

Whether you are in need of a logo, a website or print collateral, take the time to plan. Research what you want and the type of person you would like to work with. It will pay off in the end!!

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Upside Down, Left To Right: A Letterpress Film from Danny Cooke on Vimeo.

Ahhhhhh………I love letterpress!! There is simply nothing like it. I had the good fortune in school to visit several different types of printers and processes and letterpress, by far, has the most lasting appeal.

In my own experience I have replicated the process as close as possible without the actual equipment, with hand pulled prints. For me it is the most satisfying work. Slowing down, having unpredictable, unexpected results!! No delete key, no undo, no computer screen!!!

Just across the river in Newburgh, NY resides Thornwillow Press, one of the leading letterpress binderies in the US. Creating the highest quality limited edition books, restoration and rebinding, engraving, monograms and more, all by hand. We took a tour there recently and it was amazing, historic machinery dating back to the turn of the century! The founder, Luke Ives Pontifell, was a most gracious host taking the time to show us around the 3 floors himself.

Step into the s/pace of letterpress, and enjoy the film.
fkp

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Please tell Congress not to censor the internet!!

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fkp client series presents: J Why

Every now and then you get a cold call and it really works out. That’s how I met J and his wife after receiving an email from them looking for a web designer. As a designer, you couldn’t ask for two nicer, more organized and articulate people. They were interested in a customized WordPress site utilizing Woo Themes Canvas. I also integrated Google fonts into the site to give them more options toward the look and feel they were going for. It was a breeze working with them and the results of our collaboration can be seen at JWhymusic.com. There are loads of audio and video clips from J’s various endeavors, all well worth a listen. I have my favorites!!!

I am really enjoying the process of interviewing my clients and the subsequent editing. Now if only I had a better camera. This video has some footage shot by J’s wife Anna, and man does it look better. For more on Anna’s dance film, “What Comes Between Fear and Sex”, which J scored, see the trailer here.

So grab a cup of coffee, sit back and relax for a few minutes and enjoy!!
—fkp

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Limited Edition Holiday Cards on Sale Now!!

Get your one of a kind holiday cards from fkp early!!!

Right here, right now!!

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fkp Client Series presents: Andrea Rich

This interview features Andrea Rich, a long time friend, client, collaborator and fellow spiritual traveler. I have created several iterations of her website for her many endeavors. The most recent is arichproduction.com, as well the accompanying blog site, which, for the designer peeps, is a customized Thesis theme.

I created the logo and a vertically scrolling site to focus on her current output as the author of the forthcoming book, Yoga of the ARcana, as well as her amazing  pottery creations. The blog is loaded with useful and inspiring posts, a video on the 5 Tibetan Rites and much more. Be sure to pay a visit.

A Kickstarter campaign is in the works, to help publish the Yoga of the ARcana book & card deck, and is set to launch by the year’s end. Please have a look at the video to find out just what it’s all about!! It’s great stuff!!

Enjoy—
fkp

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